{"id":3212,"date":"2025-06-12T15:19:56","date_gmt":"2025-06-12T15:19:56","guid":{"rendered":"http:\/\/ymladmin"},"modified":"2025-08-13T14:48:11","modified_gmt":"2025-08-13T14:48:11","slug":"bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2","status":"publish","type":"post","link":"https:\/\/advisor.yellomon.com\/fr\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/","title":{"rendered":"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario"},"content":{"rendered":"<p>Bertha was tiring of compliance and the increasing MFDA administrative burdens but wasn\u2019t<br>sure what to do. The Portfolio Manager model appealed to her but given that she is not a<br>Portfolio Manager herself, the ICPM required her to give up her MFDA license and become a<br>\u201cReferral Advisor.\u201d<br>\u201cQuite candidly I wasn\u2019t keen on giving up my license,\u201d Bertha said. \u201cIt has been my meal ticket.\u201d<br>But Bertha continued to weigh the pros and cons and she finally took the plunge and became a<br>referral advisor to a prominent ICPM.<br>Two years later Bertha reports full satisfaction with her decision. She has had all admin and<br>compliance tasks taken off her desk while retaining ownership of her practice. This has freed up<br>her time to grow the business and, including consolidating assets of existing clients, she<br>increased her book from $100M to $120M AUM in less than two years.<br>Bertha also feels that her clients are better served by portfolio managers. And given that her<br>payout went up to 100 bps, she also has more cash flow to fund her community and charitable<br>work and this has elevated her community involvement and recognition. In her words: \u201cI\u2019m so<br>thankful to get rid of all of that administrative work so that I can bring more value to my clients<br>and to my community.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Bertha was tiring of compliance and the increasing MFDA administrative burdens but wasn\u2019tsure what to do. The Portfolio Manager model appealed to her but given that she is not aPortfolio Manager herself, the ICPM required her to give up her MFDA license and become a\u201cReferral Advisor.\u201d\u201cQuite candidly I wasn\u2019t keen on giving up my license,\u201d [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-3212","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario - Advisor Hunt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advisor.yellomon.com\/fr\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario - Advisor Hunt\" \/>\n<meta property=\"og:description\" content=\"Bertha was tiring of compliance and the increasing MFDA administrative burdens but wasn\u2019tsure what to do. The Portfolio Manager model appealed to her but given that she is not aPortfolio Manager herself, the ICPM required her to give up her MFDA license and become a\u201cReferral Advisor.\u201d\u201cQuite candidly I wasn\u2019t keen on giving up my license,\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advisor.yellomon.com\/fr\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Advisor Hunt\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T15:19:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T14:48:11+00:00\" \/>\n<meta name=\"author\" content=\"ymladmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ymladmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/\"},\"author\":{\"name\":\"ymladmin\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#\\\/schema\\\/person\\\/f0ba4669b4b25ab0dcc968ca6e120659\"},\"headline\":\"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario\",\"datePublished\":\"2025-06-12T15:19:56+00:00\",\"dateModified\":\"2025-08-13T14:48:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#organization\"},\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/\",\"url\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/\",\"name\":\"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario - Advisor Hunt\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#website\"},\"datePublished\":\"2025-06-12T15:19:56+00:00\",\"dateModified\":\"2025-08-13T14:48:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/blog\\\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advisor.yellomon.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#website\",\"url\":\"https:\\\/\\\/advisor.yellomon.com\\\/\",\"name\":\"Advisor Hunt\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advisor.yellomon.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#organization\",\"name\":\"Advisor Hunt\",\"url\":\"https:\\\/\\\/advisor.yellomon.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advisor.yellomon.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Advisor-Hunt-Logo-Color.png\",\"contentUrl\":\"https:\\\/\\\/advisor.yellomon.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Advisor-Hunt-Logo-Color.png\",\"width\":2489,\"height\":455,\"caption\":\"Advisor Hunt\"},\"image\":{\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advisor.yellomon.com\\\/#\\\/schema\\\/person\\\/f0ba4669b4b25ab0dcc968ca6e120659\",\"name\":\"ymladmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36063d7574a6cf056c372df947877664f511ca618af2ce17fbc6ffb3258a4bee?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36063d7574a6cf056c372df947877664f511ca618af2ce17fbc6ffb3258a4bee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36063d7574a6cf056c372df947877664f511ca618af2ce17fbc6ffb3258a4bee?s=96&d=mm&r=g\",\"caption\":\"ymladmin\"},\"sameAs\":[\"https:\\\/\\\/advisor.yellomon.com\"],\"url\":\"https:\\\/\\\/advisor.yellomon.com\\\/fr\\\/blog\\\/author\\\/advisorhunt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario - Advisor Hunt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advisor.yellomon.com\/fr\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/","og_locale":"fr_CA","og_type":"article","og_title":"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario - Advisor Hunt","og_description":"Bertha was tiring of compliance and the increasing MFDA administrative burdens but wasn\u2019tsure what to do. The Portfolio Manager model appealed to her but given that she is not aPortfolio Manager herself, the ICPM required her to give up her MFDA license and become a\u201cReferral Advisor.\u201d\u201cQuite candidly I wasn\u2019t keen on giving up my license,\u201d [&hellip;]","og_url":"https:\/\/advisor.yellomon.com\/fr\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/","og_site_name":"Advisor Hunt","article_published_time":"2025-06-12T15:19:56+00:00","article_modified_time":"2025-08-13T14:48:11+00:00","author":"ymladmin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"ymladmin","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/#article","isPartOf":{"@id":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/"},"author":{"name":"ymladmin","@id":"https:\/\/advisor.yellomon.com\/#\/schema\/person\/f0ba4669b4b25ab0dcc968ca6e120659"},"headline":"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario","datePublished":"2025-06-12T15:19:56+00:00","dateModified":"2025-08-13T14:48:11+00:00","mainEntityOfPage":{"@id":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/"},"wordCount":227,"commentCount":0,"publisher":{"@id":"https:\/\/advisor.yellomon.com\/#organization"},"articleSection":["Case Studies"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/","url":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/","name":"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario - Advisor Hunt","isPartOf":{"@id":"https:\/\/advisor.yellomon.com\/#website"},"datePublished":"2025-06-12T15:19:56+00:00","dateModified":"2025-08-13T14:48:11+00:00","breadcrumb":{"@id":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/advisor.yellomon.com\/blog\/bertha-g-referral-advisorinvestment-counsel-portfolio-manager-icpm-120m-aumformerly-mfdasouthwest-ontario-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advisor.yellomon.com\/"},{"@type":"ListItem","position":2,"name":"Bertha G., Referral AdvisorInvestment Counsel Portfolio Manager (ICPM,) $120M AUMFormerly MFDASouthwest Ontario"}]},{"@type":"WebSite","@id":"https:\/\/advisor.yellomon.com\/#website","url":"https:\/\/advisor.yellomon.com\/","name":"Advisor Hunt","description":"","publisher":{"@id":"https:\/\/advisor.yellomon.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advisor.yellomon.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/advisor.yellomon.com\/#organization","name":"Advisor Hunt","url":"https:\/\/advisor.yellomon.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/advisor.yellomon.com\/#\/schema\/logo\/image\/","url":"https:\/\/advisor.yellomon.com\/wp-content\/uploads\/2025\/03\/Advisor-Hunt-Logo-Color.png","contentUrl":"https:\/\/advisor.yellomon.com\/wp-content\/uploads\/2025\/03\/Advisor-Hunt-Logo-Color.png","width":2489,"height":455,"caption":"Advisor Hunt"},"image":{"@id":"https:\/\/advisor.yellomon.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advisor.yellomon.com\/#\/schema\/person\/f0ba4669b4b25ab0dcc968ca6e120659","name":"ymladmin","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/36063d7574a6cf056c372df947877664f511ca618af2ce17fbc6ffb3258a4bee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/36063d7574a6cf056c372df947877664f511ca618af2ce17fbc6ffb3258a4bee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36063d7574a6cf056c372df947877664f511ca618af2ce17fbc6ffb3258a4bee?s=96&d=mm&r=g","caption":"ymladmin"},"sameAs":["https:\/\/advisor.yellomon.com"],"url":"https:\/\/advisor.yellomon.com\/fr\/blog\/author\/advisorhunt\/"}]}},"_links":{"self":[{"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/posts\/3212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/comments?post=3212"}],"version-history":[{"count":0,"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/posts\/3212\/revisions"}],"wp:attachment":[{"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/media?parent=3212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/categories?post=3212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advisor.yellomon.com\/fr\/wp-json\/wp\/v2\/tags?post=3212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}